Senior Associate - Brand Manager (Marketing)

Who We Are

At Freshpet, our goal is to change the way people nourish their pets forever. We strive to strengthen the bond between people and our pets so that we both live longer, healthier, and happier lives while being kind to the planet. We believe that if we can create fresh, real foods that pets love and help them live healthier lives that their pet parents will also enjoy the many benefits of a rich life shared with a pet.

We started off with a mission to change the way pet parents feed dogs and cats, but we also wanted to be a company that had a thoughtful approach to how we operate. We wanted to do things differently, make great products but be gentle to the planet, good to the people who touch our business, and leave a positive impact with everything we do. We work hard every day to ensure that the original vision is met, starting with making the highest quality foods in our kitchens to running our business with integrity, transparency, and social and environmental responsibility. IT’S AMAZING WHAT CAN HAPPEN WHEN YOU START COMPLETELY FRESH!

How You Will Make An Impact

The Senior Associate Brand Manager of Marketing will:

• Own end-to-end marketing analytics and reporting across channels, partnering cross-functionally to integrate internal goals with external category and competitive trends, and translating data into insights and recommendations that drive short- and long-term business performance and new growth opportunities.
• Become an integral part of our Marketing Team while developing comprehensive short and long-term marketing and financial strategies across our brand portfolio, focusing on volume growth, profit enhancement, and sustainable growth objectives.
• Partner with brand managers to lead strategic initiatives to expand Freshpet's reach into new consumer segments while deepening engagement with our most valuable customers and building lasting brand loyalty.
• Champion innovative growth opportunities by identifying solutions that deliver exceptional value to both existing and prospective consumers, working alongside our Innovation team to launch products that address evolving consumer needs.
• Partner with cross functional teams, including R&D (Research & Development), Operations, Packaging, Market Research, and Sales to execute brand initiatives and implement plans. Ensure the brand strategy is communicated, understood and implemented by all cross functional groups.

What You Will Bring

• MBA with 1-3 years of experience in a similar or related role preferred, ideally experience working in CPG Food or Pet Brand Marketing.
• BS/BA with 3 years of experience in a similar or related role.
• Passion for pets and belief they deserve the best food on the planet.
• Must be able to commute to Bedminster, NJ, with the ability to work in-office three days a week. Ability to travel 10%, if needed.
• Critical, creative and strategic thinker with a strong consumer-first orientation and problem-solving skills.
• Self-starter and action-oriented mentality with the ability to manage multiple projects and thrive in a fast-paced working environment.
• Experience with business forecasting and developing a business case, strong analytical ability and financial acumen.
• Proven ability to assess and react to complex data points, distilling information down to actionable insights. Proficiency in Nielsen or IRI preferred.
• Excellent communication and presentation skills required and ability to collaborate and influence key stakeholders.
• Strong project management skills, including identifying key milestones and delivering against deadlines.
• As of June 2025, our new headquarters in Bedminster will include a doggie daycare and grooming. Dogs welcome!