Manager - Omnichannel (Marketing)

Who We Are

At Freshpet, our goal is to change the way people nourish their pets forever.  We strive to strengthen the bond between people and our pets so that we both live longer, healthier, and happier lives while being kind to the planet. We believe that if we can create fresh, real foods that pets love and help them live healthier lives, that their pet parents will also enjoy the many benefits of a rich life shared with a pet.  IT’S AMAZING WHAT CAN HAPPEN WHEN YOU START COMPLETELY FRESH!

What You Will Do

As our newest Manager, eCommerce Strategy & Operations – Omnichannel, you will play a pivotal role in shaping the future of Freshpet’s digital footprint across retailers like Walmart, Kroger, Petco, PetSmart, Sam’s Club, and more. You’ll work cross-functionally to drive high impact growth strategies, unlock operational efficiencies, and elevate our brand in a rapidly evolving omnichannel landscape.

You will:

• Deliver the Omnichannel Financial Plan, inclusive of revenue, share, and profitability targets. Own forecasting, budgeting, and performance management across key accounts. Provide senior leadership with clear visibility into growth levers, headwinds, tailwinds, and priorities.
• Develop and execute Omnichannel business plans in partnership with Customer Business Teams and HQ cross-functional teams (finance, business intelligence, marketing, media, supply chain). This includes ensuring our eCommerce best practices around product supply, assortment, site content, search, site taxonomy, ratings, and reviews are incorporated into customer plans. Assess key flywheel opportunities, develop and drive projects to address opportunities, record learnings, and share best practices across the Freshpet organization.
• Drive retail media omnichannel planning and activations for Freshpet product lines at retail partners through collaboration with Customer Business Team, retailers (mass, grocery, club, pet specialty, natural), and external agencies. Develop and build strategies for best-in-class conversion to propel our business in achieving our aggressive growth goals. Responsible for brief development, brainstorms, idea sell-in, execution, and post-campaign performance reviews. Responsible for analytics, testing creative assets, and development of the retail media playbook at each retailer. Manage agencies, partnerships, and cross functional stakeholders as necessary to ensure program success.
• Partner with our retailers to improve their digital commerce capabilities and roadmap. This includes capability assessments, strategy development, and digital category captainships on how to achieve best in class user experiences for the end-consumer. Be seen as a thought leader with our customers and provide strategic opportunities that help grow our shared business.
• Execute Customer Marketing Plans with the retail sales team, inclusive of in-store shopper activations, digital coupons, newsletters & flyers – all driven in alignment with the omnichannel playbook by retailer.  
• Provide leadership to junior staff and peers by demonstrating our Freshpet values, mentoring the next generation of leaders, and clearly articulating vision for the future.

How You Will Make an Impact

You will directly influence Freshpet’s ability to:

• Accelerate eCommerce channel development and unlock a new chapter of growth thru digital channels.
• Define what “best-in-class” looks like for digital across major retail platforms.
• Unlock competitive advantage thru retail data, media integration, and next generation technologies.
• Deliver growth strategies that are as customer-obsessed as they are operationally sound.

What You Will Bring

• 6+ years of experience in eCommerce, digital retail, CPG, and performance media.
• Fluency in omnichannel growth drivers: supply chain, content health, search engine optimization, post-purchase experience, UX, and media.
• Strategic thinking paired with sharp executional instincts.
• Experience working cross-functionally with sales, creative, finance, and external agencies.
• Advanced Excel, PowerPoint, and Power BI skills and comfort with data storytelling.
• Experience in forecasting, P&L management, and business planning a plus.
• A passion for mission-driven brands, pets, and making the world a better place thru pets, people, and planet.

What We Offer

The range for this position is:  $135,000-$155,000

At Freshpet, we offer a competitive salary and an excellent benefits package, including medical, dental and vision insurance, basic and optional life insurance, short- and long-term disability protection, flexible spending accounts, and a 401(k) plan with company match, paid parental leave, pet insurance, tuition assistance, a generous PTO plan and so much more!

Our Commitment to a Diverse Workforce:

Freshpet is an Equal Opportunity Employer. All employment decisions are made without regards to race, color, national origin, religion, creed, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, marital or domestic/civil partnership status, genetic information, citizenship status (although applicants and employees must be legally authorized to work in the United States), uniformed service member or veteran status, or any other characteristic protected by applicable federal, state, or local law (“protected characteristics”).

Disclaimers

The salary range provided above is the range of the wages that we will pay for the listed position.  A final determination on the wages within this range is based on a number of non-discriminatory factors, including but not limited to the required work location, previous work experience, skill set, and wage rates for comparable positions.

Freshpet is not accepting unsolicited assistance from search firms for this employment opportunity. Please, no phone calls or emails. All resumes submitted by search firms to any employee at Freshpet via-email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Freshpet. No fee will be paid in the event the candidate is hired by Freshpet as a result of the referral or through other means.

We are interested in every qualified candidate who is eligible to work in the United States. However, we are not able to sponsor visas.